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Features

ShopsBuilder provides powerful tools to create and manage your Telegram online store.

Core Features

Store Management

  • Multiple Store Options — Create a store with or without a bot
  • Templates — Choose from pre-made store designs
  • Custom Branding — Add your logo, cover images, and colors
  • Store Categories — Organize products into categories and subcategories
  • Mini App Support — Create a branded Telegram Mini App for your store

Product & Catalog Management

  • CRM System — Intuitive table-based catalog management via NocoDB
  • Product Variants — Create variants for size, color, or other options
  • Multiple Images — Add up to 10 images per product
  • Bulk Operations — Import and export products in batches
  • Parent Categories — Organize categories with hierarchy
  • Image Formats — Support for .webp, GIF, and Lottie animations
  • Square images for product cards and rectangular for category covers

Payment Processing

  • Multiple Payment Methods:
    • Telegram Stars
    • TON blockchain payments
    • Bank card payments (Premium)
    • Cash/card transfers (always available)
  • Secure Checkout — Built-in payment flow
  • Order Status Updates — Automatic notifications for customers
  • 25+ Payment Providers — Support for major payment gateways worldwide

Delivery Options

  • Flexible Delivery Methods — Configure any delivery option you use
  • Self-Pickup Support — Let customers collect orders from your location
  • Delivery Information Collection — Request address, contact details, delivery time, and special instructions
  • International Shipping — Support for cross-border delivery
  • Multiple Options — Offer customers choices between different delivery methods

Bot Features

When you connect a bot to your store, you unlock additional capabilities:

Allow customers to search for products through your bot’s username and send product links directly in any Telegram chat. Perfect for sharing products on the fly.

Customer Support

Every visitor who sends a message requiring manual attention gets a dedicated thread in your Orders chat. Respond directly in the thread, and the bot delivers your message to the customer.

Order Management in Groups

  • Orders collected in a dedicated group chat
  • Links to customer threads for easy access
  • Keep conversations organized and separate

Newsletters

  • Send promotional messages to your customers
  • Personalize with your store’s avatar
  • Welcome messages for new visitors

Premium Features

Upgrade to Premium to unlock advanced tools:

Instant Content Delivery

  • Deliver products instantly after purchase
  • No manual fulfillment needed
  • Perfect for digital goods

Mass Mailing

  • Send messages to all your customers
  • Target specific customer segments
  • Marketing campaigns made easy
  • Automatically suggest related items
  • Increase average order value
  • Cross-selling opportunities

Search Enhancement

  • Advanced product search for customers
  • Better discovery of your catalog

Inventory Tracking

  • Real-time stock monitoring
  • Low stock alerts
  • Automatic availability display

Booking System

  • Accept advance bookings
  • Reserve items
  • Schedule-based sales

Weekly Sales Reports

  • Track performance over time
  • Export data for analysis
  • Make informed decisions

Custom Branding

  • Remove ShopsBuilder watermark
  • Full customization options
  • Professional appearance

Store Types

Bot Store vs Regular Store

FeatureWith BotWithout Bot
PaymentsStars, TON, CardsCash only
NotificationsAutomaticManual
Inline Search✅❌
Group Orders✅❌
Newsletters✅❌
Support Threads✅Limited

Recommendation: Use a bot for the best customer experience.

Integrations

Telegram Native

  • Inline Buttons — Add product links directly to messages
  • Telegraph Support — Rich content for product descriptions
  • Pinned Messages — Promote your store easily
  • Deep Links — Share anywhere on Telegram

External

  • Webhooks — Connect to external systems
  • API Access — Build custom integrations
  • Mini Apps — Extend functionality with custom apps

Security

  • Secure Payments — All transactions processed through Telegram
  • Data Privacy — Your customer data stays private
  • Store Protection — Control who can access your store

Next Steps

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