Marketing & Promotion

Learn how to promote your ShopsBuilder store and attract customers.

Overview

There are several effective ways to promote your Telegram store:

Telegram Channel

If you have a channel about your products, it’s a powerful promotion tool.

Setting Up Your Channel

1. Create content — Share product info, tips, tutorials
2. Add store button — Make it easy to shop
3. Build audience — Engage followers with valuable content

Adding a Store Button to Your Channel

1. Make @posted  bot an admin in your channel
2. Send a message from your channel to the posted bot
3. Click “Create Post” and enter your text
4. Click “URL Buttons”
5. Set button name and store link:
   • Button: “Open Shop”
   • Link: https://t.me/YourBot/shop
6. Click “Next” → “🔥Publish”
7. Pin the post in your channel

Content Ideas

• New arrivals — Announce new products
• Behind the scenes — Show your process
• Tips & tutorials — Add value for followers
• Customer reviews — Social proof
• Sales & promotions — Drive urgency

Hashtags

Add relevant hashtags to posts for discovery through global search.

Best Practices

1. Research popular hashtags in your niche
2. Use in channels, public chats, and comments
3. Mix broad and specific hashtags

Examples by Niche

Digital Products:

#digitalproduct #SoftwareSolutions #AppDevelopment #TechTrends #futuretech

Cosmetics:

#cosmetics #beauty #makeup #skincare #organic #naturalbeauty

Food:

#food #delivery #restaurant #homemade #organic #fresh

Fashion:

#fashion #style #clothing #accessories #handmade #design

Themed Communities

Advertise in topic-specific chats and channels.

Finding Communities

• Location-based — City chats, expat groups
• Interest-based — Hobby groups, professional communities
• Industry-specific — Niche forums and discussions

Examples

Buying Ad Space

Direct Purchase:

1. Find channels with large audiences
2. Check description for ad info
3. Contact admin for pricing
4. Pay for ad posts (usually affordable)

Through Services:

• Use telega.in 
• Choose category, price, audience
• Ads placed automatically in relevant channels

Social Media Cross-Promotion

Leverage your presence on other platforms.

YouTube

• Add store link in video descriptions
• Mention your Telegram store in videos
• Create product review content

Instagram

• Link in profile bio
• Use Stories to show products
• Create Reels for product promotion

💡 Tip: Instagram Reels are currently great for product promotion.

Facebook

• Share store on your page
• Join relevant groups
• Create ads targeting your audience

Twitter/X

• Post about new products
• Share promotions and offers
• Engage with potential customers

Measuring Success

Key Metrics

Optimization Tips

1. Test different messages — A/B test ad copy
2. Try different channels — Some audiences convert better
3. Adjust budgets — Invest more in what works
4. Track over time — Look for patterns and trends

Budget Tips

Starting Small

• Begin with 20-50 TON budget
• Test multiple approaches
• Scale what works

Free Promotion

• Post in relevant communities
• Use hashtags consistently
• Cross-promote on social media
• Engage with potential customers

Paid Promotion

• Telegram Ads for broad reach
• Direct channel ads for targeted audiences
• Influencer partnerships for trust

Next Steps

• Telegram Ads — Official advertising platform
• Promo Codes — Create discounts
• Affiliate Programs — Partner with influencers
• Marketplace Placement — Get discovered

Need Help?

Contact our support team:

• Telegram Support 
• Send a message