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Mass Mailing

Mass Mailing Feature

What is It?

Send promotional messages to all your customers through your shop’s bot — perfect for announcing sales, new products, or important updates.

How to Create a Mass Mailing

Step 1: Access Broadcast Messages

  1. Open your shop settings
  2. Select Broadcast Messages in the bottom menu
  3. Choose Create a New Mailing

Step 2: Create Your Message

  1. Enter the Subject — Clear headline that grabs attention
  2. Write the Message — Short, compelling text about your offer

Step 3: Schedule or Send

  • Send immediately — Message goes out in 15 minutes
  • Schedule — Pick a convenient date and time

Step 4: Add a Button

Choose a button type to direct customers:

Button TypePurposeExample
Inline ButtonLink to external resourcesWebsite, channel, promo code
App ButtonLink to your Mini AppDirect to shop interface
Shop ButtonLink to your shopDefault option

Set the button name and link:

  • Button name: “Open Catalog”, “Shop Now”, “View Sale”
  • Link: Your target URL

Step 5: Test and Finalize

  1. Test your message — Send to yourself to verify
  2. Review content — Check for errors
  3. Send or cancel — After testing, message sends in 15 minutes or at scheduled time
  4. Cancel option — Remove from list if you change your mind

Limitations

  • Frequency: Maximum 5 mailings per month
  • Availability: Premium feature only
  • Recipients: All users who opened your shop at least once (except those who blocked it)

Best Practices

  • Don’t spam — Send relevant, valuable content
  • Personalize — Use customer names when possible
  • Include clear CTAs — Tell customers what to do next
  • Test timing — Send when customers are most active
  • Keep it short — Brevity improves engagement
  • Add value — Promotions, updates, useful information
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