Telegram Ads

Telegram Ads  is the official advertising platform that lets you place ads in channels with 1000+ subscribers — no admin approval needed.

Pros & Cons

Pros

• ✅ Wide reach — Access audiences in any public channel
• ✅ Advanced analytics — Track campaign performance
• ✅ Easy entry — Start with minimal budget
• ✅ High trust — Official Telegram ads feel legitimate

Cons

• ⚠️ Crypto payment — Requires TON cryptocurrency
• ⚠️ Text only — No images or videos
• ⚠️ Moderation — Approval takes 24-48 hours

Step-by-Step: Creating Your First Ad

Step 1: Register

1. Go to ads.telegram.org 
2. Log in with your Telegram account
3. Choose personal or organization profile
4. Organization profiles can link channels and share access with admins

Step 2: Add Funds

1. Go to “Manage Budget”
2. Select “Add Funds on Fragment”
3. Connect your TON wallet
4. Minimum top-up: 20 TON (~$113)

💡 Unused funds stay in your account for future campaigns.

Step 3: Create Campaign

1. Click “Create Campaign”
2. Configure your ad:
   • Text: Up to 160 characters (emojis allowed)
   • Link: Your store link (format: t.me/your_bot)

✅ Allowed:

• Short texts (up to 160 characters)
• Emojis 🎉
• Links to your Telegram store

🚫 Not Allowed:

• Calls to action (“Subscribe!”, “Buy!”)
• Superlatives (“the best”, “cheapest”)
• Direct audience targeting (“Dear Ladies”)

Step 4: Select Channels

Choose where your ads will appear:

• Specific channels — If you know where your audience is
• Categories — Target by topic/interest
• Use TGStat — Find channels at tgstat.com 

What to check:

• Subscriber count
• Engagement (likes, comments)
• Channel mentions
• Audience quality

Step 5: Set Budget

1. Set CPM (cost per 1000 impressions) — Minimum: 0.01 TON
2. Set total campaign budget
3. Start small to test different approaches

Step 6: Submit for Moderation

• Takes 24-48 hours
• Ads with prohibited content will be rejected
• Edit and resubmit if rejected

Step 7: Track & Optimize

Monitor in “Statistics” section:

• Impressions
• Clicks
• Subscriptions
• Click-through rate (CTR)

Adjust your campaign based on results.

Best Practices

Ad Copy

• Keep it short and clear
• Use emojis to grab attention
• Include your unique value
• Avoid prohibited phrases

Targeting

• Start broad, then narrow down
• Test multiple channel categories
• Monitor performance by channel type
• Exclude underperforming channels

Budget Management

• Start with 20-50 TON
• Test different messages
• Scale what works
• Pause underperforming ads

Measuring Success

Key Metrics

Good CTR Benchmarks

• 0.5-1% — Average
• 1-2% — Good
• 2%+ — Excellent

Troubleshooting

Ad Rejected

1. Check for prohibited content
2. Remove calls to action
3. Avoid superlatives
4. Edit and resubmit

Low CTR

1. Try different ad copy
2. Test different channels
3. Adjust targeting
4. Check your landing page

High Cost per Click

1. Lower your CPM bid
2. Target less competitive channels
3. Improve ad relevance
4. Test different times of day

Resources

• Telegram Ads Platform 
• TGStat  — Channel analytics
• Fragment  — TON wallet

Next Steps

• Marketing Overview — Other promotion strategies
• Promo Codes — Create discounts
• Affiliate Programs — Partner with influencers

Need Help?

Contact our support team:

• Telegram Support 
• Send a message