Affiliate Programs
Partner with influencers to promote your products and pay commissions only for actual sales.
What is an Affiliate Program?
An affiliate program lets you partner with influencers who:
- Promote your products to their audience
- Share unique referral links
- Earn commission for each sale they generate
It’s a win-win: you get more customers, they earn money.
Benefits
- ✅ No upfront costs — Pay only for actual sales
- ✅ Win-win partnership — Influencers motivated to promote
- ✅ Flexible settings — Set your own commission rates
- ✅ Easy tracking — Monitor performance in real-time
- ✅ Scalable — Unlimited number of affiliates
Limitations
- ⚠️ Works only with Telegram Stars — Other payment methods not supported
- ⚠️ Requires sharing profits — Adjust pricing to maintain margins
Setting Up Your Affiliate Program
Step 1: Access Settings
- Open your shop’s bot
- Go to My Telegram Bot
- Navigate to Bot Settings → Affiliate Program
Step 2: Activate
Click “Start the Affiliate Program” to activate it.
Step 3: Configure
| Setting | Description | Range |
|---|---|---|
| Commission Rate | Percentage influencers earn per sale | 0% - 90% |
| Commission Duration | How long commissions apply | 1 month - Forever |
Step 4: Promote
Share your affiliate program:
- In customer chats and groups
- On social media
- With friends and business contacts
Program Settings
Commission Rate
Set the percentage affiliates earn from each sale:
| Rate | Best For |
|---|---|
| 5-10% | Low-margin products |
| 15-25% | Standard products |
| 30-50% | High-margin products |
| 50%+ | Digital products, subscriptions |
Commission Duration
Choose how long affiliates earn from referred customers:
| Duration | Use Case |
|---|---|
| 1 month | One-time purchases |
| 6 months | Repeat customers |
| 1 year | Subscription products |
| Forever | Maximum affiliate motivation |
Important Rules
⚠️ Adjusting Terms:
- Commission rate and duration can only be increased, not decreased
- To lower rates, you must terminate the current program and create a new one
How Influencers Join
Getting the Referral Link
- Open your shop’s bot
- Go to Affiliate Program → Copy Link
- Share the unique referral link
Promoting Your Store
Influencers can share the link:
- On social media (Instagram, YouTube, TikTok)
- In Telegram chats and channels
- On their websites or blogs
- In email newsletters
Tracking & Payouts
- Influencers track their earnings in Star Balance menu
- Commissions paid in Telegram Stars
- Real-time reporting available
Finding Affiliates
Where to Find Influencers
| Platform | Approach |
|---|---|
| Telegram | Reach out to channel owners in your niche |
| Find creators who match your products | |
| YouTube | Partner with reviewers and educators |
| TikTok | Work with trending creators |
What to Offer
- Competitive commission — Higher rates attract better affiliates
- Quality products — Easy to promote if products are good
- Marketing materials — Images, descriptions, talking points
- Exclusivity — Special deals for top performers
Best Practices
For Store Owners
- Set fair commissions — Competitive but sustainable
- Provide materials — Make promotion easy
- Communicate — Keep affiliates updated on new products
- Reward top performers — Consider bonuses or increased rates
For Affiliates
- Be authentic — Only promote products you believe in
- Create content — Reviews, tutorials, comparisons
- Disclose — Be transparent about affiliate relationships
- Track results — Monitor what works best
ShopsBuilder’s Referral Program
You can also earn by referring new store owners to ShopsBuilder!
How It Works
- Open @ShopsBuilderBot
- Go to Affiliate Program → Join Program
- Share your unique referral link
Earnings
- 30% commission on premium subscriptions
- Paid for every renewal
- Credited to your Telegram Stars account
Who to Refer
- Friends starting online businesses
- Entrepreneurs in your network
- Social media contacts
- Community members
Tracking Performance
Store Dashboard
Monitor your affiliate program:
- Total affiliates
- Sales generated
- Commissions paid
- Top performers
Affiliate Dashboard
Affiliates can track:
- Click-through rates
- Conversions
- Earnings
- Payout history
Troubleshooting
Affiliate Link Not Working
- Verify the link was copied correctly
- Check affiliate program is active
- Ensure Stars payment is enabled
Commission Not Credited
- Confirm the sale used Stars payment
- Check commission duration hasn’t expired
- Verify affiliate was properly registered
Want to Lower Commission Rate
You must:
- Terminate the current program
- Create a new program with lower rates
- Note: Existing affiliates keep their rates until expiry
Resources
Next Steps
- Premium Features — Unlock more store features
- Marketing Overview — Other promotion strategies
- Payments — Set up Stars payments
- FAQ — Common questions
Need Help?
Contact our support team:
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